Raytrans Promotional Video Content Planning -- 2015

1 Background Information

Beijing Raytrans Digital Technology Co., Ltd. (Raytrans) was founded in 2002 and is a national high-tech enterprise. The company is located in the Shangdi Information Industry Base, a national key high-tech industrial base known as "China's Silicon Valley". The company possesses a large number of core technologies in the communications field and is committed to providing private network communication equipment and solutions for government and enterprises.

2 Corporate Culture

Vision: To be the leader in industry private network communications!

Mission: To innovate for the benefit of customer interests!

Values: Scientific management, precise and pragmatic!

3 Brand Building

Company Positioning: Manufacturer of private network communication equipment and provider of integrated communication system integration solutions!

Registered Trademark: IDM stands for Integrated Data Multiplexer, i.e., integrated data service multiplexing equipment.

Currently, all of our series of access, transmission, switching, dispatching, and display equipment are based on the same platform, with a high degree of system integration. The integrated solution simplifies the technical requirements for system integration and also improves system reliability.

4 Operation Management

The company's organizational structure is oriented towards rapid customer service, dynamically establishing project business divisions and other phased departments, linking performance with products and distributing benefits to individuals, with project results also tied to individual members of the business division. Both the organizational structure and work processes are optimized for customers to improve service efficiency! That is, the organizational structure must match the business model.

5 R&D Innovation

The company enters product project initiation starting from market research, emphasizing detail and milestone management, and carefully establishing management archives at each stage. The company has strong R&D capabilities, with software R&D teams, hardware R&D teams, audio/video project R&D teams, optical transmission project R&D teams, and integrated multiplexing equipment R&D teams. The project teams collaborate efficiently, and scientific research results are quickly transformed into products and launched to the market. Significant scientific research achievements and market results have been attained, and the company has also cultivated a group of senior R&D engineers.

6 Production Management

The company passed the ISO9000 international quality management system certification in 2006, and multiple products have obtained CE and FCC certifications. Our quality policy is "Supported by technological innovation, striving for quality excellence; guaranteed by scientific management, pursuing continuous improvement."

Our company possesses a variety of testing equipment, and products undergo comprehensive processing and testing to ensure that quality and performance reach the industry's best level.

Quality is our pursuit, management is our core, and innovation is our strength. Process-oriented, standardized, and normalized operations are the cornerstone of realizing the "Quality, Management, Innovation" business philosophy. First-class equipment, first-class talent, and advanced management build the foundation of "a leading domestic technology provider of optical communication transmission/access system solutions and equipment manufacturer."

7 Product Series

1.         [Telephone Optical Terminal](/en/product/) series
   

2.         PCM intelligent multiplexing equipment series
   

3.         SDH optical-electrical integrated transmission equipment series
   

4.         Aggregation switching (telephone switching, Ethernet switching) series
   

5.         Various dispatching equipment, dispatching communication gateways, and [Dispatch Console](/en/product/) series
   

6.         IP-based video transmission and large-screen splicing equipment series
   

7.         IP telephone gateway series
   

8.         Optical terminal and converter series
   

9.         Customized industrial and military field communication equipment, etc.
   

10.      Communication system integration services for government, enterprises, and communities
    

8 Engineering Projects and Service Cases

Raytrans adheres to the service principle of integrity first and customer first, providing customers with thoughtful and comprehensive after-sales support services.

The company has undertaken large-scale private network communications for the political and legal networks of several prefecture-level cities in Hebei Province, the fire communication network of the entire Hebei Province, the dedicated government communication network of Langfang City, and the optical transmission network for the Sichuan electric power dispatching communication network. Through the implementation of these large-scale projects, a group of project management personnel has been trained, and valuable project management experience has been accumulated.

9 Market Development

The company's market and sales departments are divided into the marketing department, sales department, domestic e-commerce department, and international e-commerce department.

Raytrans insists on "providing customers with unique value; possessing unique core competitiveness that is difficult to imitate; and doing solid management work down to earth."

We "operate products based on core technologies; operate customers based on solutions; core products drive solutions; and proactively solve core technologies through technical planning and pre-research."

For existing products, the company builds product brand image in the market promotion stage, adds value-added services in the market sales stage, and increases value-added services in after-sales service. For new products from the R&D department, sales selling points and market control points must be designed simultaneously, with different additional functions designed to match different sales channels.

10 Future Outlook and Development Vision

With the government's increasing attention to information security and the demand for video big data processing, there is significant demand for building high-bandwidth communication private networks that provide multiple physically isolated Ethernet networks.

Traditional enterprises have significant demand for the Internet of Things. In the era of "Internet+", they also need to build their own enterprise private networks, with substantial requirements for bandwidth and physical isolation.

In the traditional community access field, community virtual operators provide access channels for China Unicom, China Mobile, China Telecom, and China Radio and Television simultaneously, while also providing access channels for household meter reading (water meters, electricity meters, gas meters, heat meters), offering basic services for time-of-use billing. They can also provide community video surveillance, parking management, community publicity, and other private network communication services.

Looking to the future, business opportunities are limitless. We look forward to cooperating with more enterprises on the road of future development to create brilliance together.