Raytrans Promotional Video Content Planning -- 2015

1 Background Information

Beijing Raytrans Digital Technology Co., Ltd. (Raytrans) was founded in 2002 and is a national high-tech enterprise. The company is located in Shangdi Information Industry Base, a national key high-tech industrial base known as "China's Silicon Valley". The company possesses a large number of core technologies in the communications field and is committed to providing private network communications equipment and solutions for government and enterprises.

2 Corporate Culture

Vision: To be the leader in industry private network communications!

Mission: To innovate diligently for customer interests!

Values: Scientific management, precision and pragmatism!

3 Brand Building

Company Positioning: Manufacturer of private network communications equipment and provider of integrated communications system solutions!

Registered Trademark: IDM stands for Integrated Data Multiplexer, i.e., integrated data service multiplexing equipment.

Currently, all series of our access, transmission, switching, dispatching, and display equipment are based on the same platform, with a high degree of system integration. The integrated solution simplifies the technical requirements for system integration and also improves system reliability.

4 Operation Management

The company's organizational structure is oriented toward rapid customer service, with dynamic establishment of phased departments such as project business units. Performance is linked to products with benefits distributed to individuals, and project results are also tied to individual members of the business unit. Both the organizational structure and work processes are optimized for customers to improve service efficiency, meaning the organizational structure must match the business model.

5 R&D Innovation

The company enters product project initiation starting from market research, emphasizing detail and milestone management, and carefully establishing management archives at each stage. The company has strong R&D capabilities, with software R&D teams, hardware R&D teams, audio/video project R&D teams, optical transmission project R&D teams, and integrated multiplexing equipment R&D teams. The project teams collaborate efficiently, and research results are rapidly transformed into products and brought to market. Significant research achievements and market results have been attained, and the company has also cultivated a group of senior R&D engineers.

6 Production Management

The company passed ISO9000 international quality management system certification in 2006, and multiple products have obtained CE and FCC certifications. Our quality policy is "Supported by technological innovation, striving for quality leadership; guaranteed by scientific management, pursuing continuous improvement."

Our company possesses a variety of testing equipment, and products undergo comprehensive processing and inspection to ensure quality and performance reach the industry's best level.

Quality is our pursuit, management is our core, and innovation is our strength. Process-oriented, standardized, and normalized operations are the cornerstone of realizing the "Quality, Management, Innovation" business philosophy. First-class equipment, first-class talent, and advanced management build the foundation of a "domestically leading supplier of optical communications transmission/access system solutions and equipment manufacturer."

7 Product Series

1.         [Telephone Optical Terminal](/product/) series
   

2.         PCM intelligent multiplexing equipment series
   

3.         SDH optical-electrical integrated transmission equipment series
   

4.         Aggregation switching (telephone switching, Ethernet switching) series
   

5.         Various dispatching equipment, dispatching communications gateways, and [Dispatch Console](/product/) series
   

6.         IP-based video transmission and large-screen splicing equipment series
   

7.         IP telephone gateway series
   

8.         Optical terminal and converter series
   

9.         Customized industrial and military field communications equipment, etc.
   

10.       Communications system integration services for government, enterprises, and communities
    

8 Engineering Projects and Service Cases

Raytrans adheres to the service principle of integrity first and customer foremost, providing customers with thoughtful and comprehensive after-sales support services.

The company has undertaken large-scale private network communications for the political and legal networks of several prefecture-level cities in Hebei Province, the firefighting communications network for the entire Hebei Province, the dedicated communications network for Langfang Municipal Government, and the optical transmission network for the Sichuan Electric Power dispatching communications network. Through the implementation of these large-scale projects, a group of project management personnel has been trained and valuable project management experience has been accumulated.

9 Market Development

The company's market and sales departments are divided into the marketing department, sales department, domestic e-commerce department, and international e-commerce department.

Raytrans adheres to "providing customers with unique value; possessing distinctive core competitiveness that is difficult to imitate; and doing solid management work down to earth."

We "operate products based on core technologies; operate customers based on solutions; core products drive solutions; and proactively solve core technical issues through technology planning and pre-research."

For existing products, the company builds product brand image in the market promotion stage, adds value-added services in the market sales stage, and increases value-added services in after-sales support. For new products from the R&D department, sales selling points and market control points must be designed simultaneously, with different additional functions designed to match different sales channels.

10 Future Outlook and Development Vision

With the government's increasing emphasis on information security and the demand for video big data processing, there is significant demand for building high-bandwidth communications private networks that provide multiple physically isolated Ethernet networks.

Traditional enterprises have substantial demand for the Internet of Things. In the era of "Internet+", they also need to build their own enterprise private networks, with high requirements for bandwidth and physical isolation.

In the traditional community access field, community virtual operators provide access channels for China Unicom, China Mobile, China Telecom, and China Radio and Television simultaneously, while also providing access channels for household meter reading (water, electricity, gas, and heat meters), offering basic services for time-of-use billing. They can also provide communities with video surveillance, parking space management, community publicity, and other private network communications services.

Looking to the future, business opportunities are limitless. We look forward to cooperating with more enterprises on the road ahead to create brilliance together.